This week I learned about Google Ads. I had heard about it, and our website team talked a lot about it at work. Still, I had no clue what they meant and the information that can benefit your business if you understood the information given and the opportunities available for more significant sales. Using the right keywords can send interested consumers to your website and, in turn, could help you increase your sales. Learning how to use Google ads was the task we were given this week, and the step-by-step tutorial is excellent until the screens are different, and you are just clicking on boxes and hoping for the best. I felt a little overwhelmed by this task. Opening a Google Ad account was a new challenge, but I moved forward with the help, completed the assignment, and learned what the information gleaned meant.
I like how we are part of a fictional group working together to start our own online business. This case study takes you through the questions from a different perspective and asks you to share your thoughts with others in the class. I always think I understand the question posed, and then when I read the posts of my classmates; I feel like I was going in the wrong direction. I enjoy the chance to discuss my thoughts and value the feedback that others give me. There’s a lot to learn, and I want to try my best to understand the challenges of starting an online business, so I look forward to the discussions and ideas that each week will bring.
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