Ranking, Link Building & Google Analytics

 It has been a great week of learning new ideas and concepts that will be beneficial to your business. Learning about SEO (search engine operation) has been enlightening and I think I can see areas of improvement in the family business. I enjoyed the assignments offered and the opportunity to take a closer look at the analytics that we will use in the future.  I have also felt a little drained this week with other responsibilities and I feel happy that we have reached the end of the semester.

I still haven't resolved my landing page problem and Project 5 had us looking at the free audit site and gaining suggestions that we can make changes to that will make out ads even better. My problem was how do you change a URL? or the description tag? Who knows? but I will get that assignment in and hope for the best. I'm also not looking for the final assignment but you do your best and then leave the rest to your classmates and your instructor. Thanks, it's been a great semester!

Social Media Reflection

Its been a busy week, and I have had my ups and downs throughout this semester, but I feel like it is all part of the learning process that you have to go through. I got caught up with things at work and didn't do my project properly cause I don't know if I truly understood what I was supposed to do. Getting to this point was a tough one, but I made it through most of the course but the last two weeks had me chasing things that I don't think I needed to worry about and missing out on the changes that I should have been making on my ad campaigns so that I could get my project done correctly. I still couldn't figure out how to change the landing page, and I felt like my front page needed me on it, but the theme discussion came up again, and I couldn't figure that out. However, I have received a few phone calls from people marketing their services to make my website unforgettable for a price. I'm a student; I don't have any money is my reply, and then there's a click and silence! 

The social media information was great, and I want to get something on to the Facebook marketplace to get the information out there. I also loved the Linkedin concept of getting help from like-minded individuals and networking opportunities that could help you to grow your business and your network. I want to apologize for dropping the ball this week, life happened, and I couldn't get my brain around some of my assignments. Either way, I appreciate the learning and the ideas gleaned from this week's lesson.

Landing Page Optimization & Basic SEO

My class has been excellent this week; the lightbulb finally flicked on, and I realized with the help of Chelsea that I was in the wrong campaign, and so that's the reason why I could not see anything that I was supposed to see. Chelsea helped me figure out that I was on the "smart" campaign rather than the "search" campaign, which meant I could not see any of the Google Analytics I had previously needed for assignments and my project. I emailed my instructor and found that I was indeed in the wrong campaign, and she helped me get onto the right campaign. Can you believe that once loaded, I started to see what I was supposed to see. Hallelujah!  I quickly signed up and worked on a campaign with two ads and another one with just one. You would not believe how easy this was to do compared to the struggles that I have had from the previous eight or so weeks of not understanding what the heck was doing and why I saw nothing that I was supposed to see. I finally understand what I'm supposed to be doing, and I can see the same buttons that the examples were showing and the buttons I'm supposed to push, so this part was significant in my books.

Landing pages and SEO are fascinating concepts and worth understanding because if you do it right, you will get the views you need and maybe even the results you are hoping to attain. I learned a lot about the importance of having your ads direct you to the right landing pages because it does make a difference. Using the right keywords can increase the SEO of your website, and having the correct information listed on your ad campaign does make a difference. My dilemma is how do you get it to go to the right landing page?  I think I remember reading about a code on your pages that help you do that, but I can't remember if I read that right.

So my current task is waiting for information from my friends at Shopify support to help me figure that out. Yay Shopify!