Saturday, June 26, 2021

Optimizing Ad Performance

Doesn't that sound difficult to you? Optimizing your Ad performance takes a lot of work, and my challenges continue. I couldn't figure out why I couldn't see my keywords, and that was an easy solution, but once it was solved and I read on, I discovered other things I couldn't see. I think that my challenge is I don't see what the examples show me about how it should look. I pushed the keywords and saw some information but couldn't figure out if that was the information I needed. This class has been one hurdle after the other, but I refuse to let it get the best of me, and I will ask questions and keep trying. 

Thank you to Marsha, who sent me a youtube video that sounded good, but then I couldn't see what he said I should be seeing. I do appreciate the help, though, from my classmate. I see numbers, and I guess that is a good thing, but I am not sure if I should be running two campaigns cause somehow I have two now, and I currently have one paused while the other is working. So many questions and I wish I were technically competent, but that's not happening. I also thought that maybe my product is too expensive, but I'm not sure how you figure that out because my product is not like those I see online.

This week, the examples of understanding the numbers were excellent and will help me understand if my campaign is working and if it will be profitable. It's going to take some practice and constantly refer back to the examples, but I hope that it will help me understand my numbers better. I must say that I haven't gotten a good understanding of negative keywords, but I have a tutoring session, and I am writing down what I don't understand to ask her the questions I need to be answered. Anyways, I'm having challenges, it is true, but I'm learning at the same time, and that makes it worth it.


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